Stavros Papagianneas
PR Must Read Books in 2017
So, it is officially the holiday season, and you are looking for the ideal gift for family, friends, and of course, your clients and...
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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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Stavros Papagianneas
Jul 18, 20162 min read
51 Steps to a Powerful Communication
I bought my first laptop, a Toshiba Satellite 110 CS, back in 1996. It possessed an 11,3" STN colour screen with a resolution of 800 x...
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Stavros Papagianneas
Jun 22, 20165 min read
Brexit: Communication & Political Lying
In June 2016, Labour MP Jo Cox has been shot dead in the UK by a man shouting "Britain First". Both "Stronger In" and "Vote Leave" camps...
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Stavros Papagianneas
Apr 4, 20162 min read
How to Build a Social Media Strategy That Works
You may have an excellent product, service or idea, but if you are not able to communicate it in an outstanding manner, you are quite...
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Stavros Papagianneas
Mar 7, 20163 min read
5 steps to successfully managing your online reputation
In the book Trust Inc. Strategies for Building your Company’s most Valuable Asset, Robert Easton notes that "trust is an essential agent...
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Stavros Papagianneas
Jan 22, 20163 min read
What your online video strategy should look like
Video is the perfect medium for attracting the attention of busy audiences. It enables storytelling in a short but unforgettable way that...
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Stavros Papagianneas
Dec 17, 20153 min read
7 Top Social Media Predictions For 2016
Social media is growing and it is growing fast. There are now more than 2 billion active social media users worldwide and that number is...
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Stavros Papagianneas
Nov 23, 20153 min read
How to use social media in crisis situations
French and Belgian authorities are tracking down the terrorists suspected of organising attacks in Paris on Friday 13 November 2015. As...
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Stavros Papagianneas
Sep 5, 20153 min read
Content marketing: the art of corporate storytelling
I have never regretted my choice to study communication. I studied what I love and today I can do what I love. I was influenced by the...
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Stavros Papagianneas
Aug 17, 20156 min read
How to avoid offending your international business partners
I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....
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Stavros Papagianneas
May 5, 20153 min read
How to improve your social media presence in 2015
Reputation has always been important, but probably never more so than in the digital age. Therefore, social media are indispensable...
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Stavros Papagianneas
Mar 29, 20154 min read
Media relations and reputation management top tips
Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly...
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Stavros Papagianneas
Feb 20, 20154 min read
8 strategic ways to communicate Europe
“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press...
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Stavros Papagianneas
Feb 4, 20154 min read
Six valuable tips for your next event
Brussels, with its distinctly international flavor, famous historic monuments and memorable venues is one of the most cosmopolitan cities...
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Stavros Papagianneas
Dec 9, 20143 min read
Crisis communication: How to deal with it successfully every single time
Crisis has become a part of our lives. We live in a knowledge society in which nothing lasts and everything changes. Whether it is an...
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Stavros Papagianneas
Sep 28, 20144 min read
Re-branding Greece: 7 tips for Sustainable Nation Branding
Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to Ground Zero in the Nation Brand Index, the concept...
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