#publicrelations

Stavros Papagianneas

Nov 6, 20183 min read

Personal Branding is Paramount

It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...

Stavros Papagianneas

Aug 28, 20183 min read

How to Make Your Content Monumental

The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...

Stavros Papagianneas

Dec 14, 20163 min read

PR Must Read Books in 2017

So, it is officially the holiday season, and you are looking for the ideal gift for family, friends, and of course, your clients and...

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Stavros Papagianneas

Aug 17, 20156 min read

How to avoid offending your international business partners

I grew up in Belgium and Greece. As son of a Greek maritime officer I have been in contact with foreign cultures since I was a child....

Stavros Papagianneas

Mar 29, 20154 min read

Media relations and reputation management top tips

Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly...

Stavros Papagianneas

Dec 9, 20143 min read

Crisis communication: How to deal with it successfully every single time

Crisis has become a part of our lives. We live in a knowledge society in which nothing lasts and everything changes. Whether it is an...

Stavros Papagianneas

Sep 28, 20144 min read

Re-branding Greece: 7 tips for Sustainable Nation Branding

Between 2009 and 2011, Greece went from being seen as a full member of the eurozone to Ground Zero in the Nation Brand Index, the concept...