#marketing

Stavros Papagianneas

Jun 13, 20182 min read

Content & Colors

Have you ever thought about how the specific color choices you make have a direct impact on the results of your content marketing? While...

Stavros Papagianneas

May 15, 20183 min read

The Value of Content Marketing and Social Media : The Virgin case

When the social media creators first developed their platforms, it was meant to be a digital space for friends and family to connect and...

Stavros Papagianneas

Jan 23, 20183 min read

Improving Brand Loyalty

The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...

Stavros Papagianneas

Sep 29, 20174 min read

Trust me, content will stay king in 2018

In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...