Stavros Papagianneas
PR Must Read Books in 2019
Now is an excellent time to think about your 2019 PR reading list and start the new year with big ideas. Whether you are a communications...
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" The most important thing in communication is hearing what is not said ” Peter F. Drucker
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Stavros Papagianneas
Nov 6, 20183 min read
Personal Branding is Paramount
It’s been a little over 20 years since Tom Peters first coined the term “personal branding” in his Fast Company piece, “The Brand Called...
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Stavros Papagianneas
Aug 28, 20183 min read
How to Make Your Content Monumental
The term “quality content” gets thrown around a lot. Does anyone really know what that means? What makes content high-quality or...
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Stavros Papagianneas
Jul 20, 20182 min read
Why it is Risky to Connect a Brand to a Social or Political Movement
Should brands use their advertising campaigns to take a social or political stance? For a long time, there has been an unspoken agreement...
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Stavros Papagianneas
Mar 6, 20183 min read
Most Important Branding Trends in 2018
One of the best corporate branding campaigns ever is that of Nike. When the company started, the products were made almost exclusively...
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Stavros Papagianneas
Jan 23, 20183 min read
Improving Brand Loyalty
The one thing that you will notice in almost all brand advocates is that they all have an emotional connection with the brand they are...
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Stavros Papagianneas
Dec 12, 20173 min read
PR Must Read Books in 2018
Now is a good time to think about your 2018 PR reading list. Christmas is approaching and you are looking for the ideal gift for family,...
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Stavros Papagianneas
Nov 28, 20173 min read
5 Tips for Becoming a Digital Influencer
About a month ago, I received a message from Euractiv, the pan-European media platform : "You are ranked among the Top 40 EU digital...
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Stavros Papagianneas
Oct 24, 20174 min read
How to communicate successfully your EU-funded project
In the projects funded by the EU like Horizon 2020, ERASMUS, INTERREG, ENPI or CAP the work package of communication and dissemination is...
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Stavros Papagianneas
Sep 29, 20174 min read
Trust me, content will stay king in 2018
In January 1996, Bill Gates wrote an essay titled "Content is King", which was published on the Microsoft website. He begins by saying:...
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Stavros Papagianneas
Jul 28, 20175 min read
Rebranding Europe: the book
In recent years the EU has spent a lot of time and money on communicating with its citizens, explaining its policies and its purpose....
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Stavros Papagianneas
Mar 29, 20154 min read
Media relations and reputation management top tips
Is it really eleven years ago that Cyprus became a member of the EU, during the largest-ever round of enlargement? I have a fairly...
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Stavros Papagianneas
Feb 20, 20154 min read
8 strategic ways to communicate Europe
“Accuracy, Authenticity and Interest” was the slogan of Ivy Lee, one of the founding fathers of public relations, creator of the press...
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